The attractiveness of cities is the main condition for the stable development of regions. What does it consist of? Historical places, beautiful architecture, comfortable urban environment, hospitality culture, modern technologies and transportation accessibility. How to combine all this and where to start working on the tourist attractiveness of territories? How to reveal the tourist potential of historical and small towns? Can cities of the future be designed not only for residents, but also for tourists? What is the role of architecture and design in the development of the tourist potential of cities and territories?