ICY ARCH 2025

Anastasia Sergeevna Rybkina, Deputy General Director, Creative Industries Agency, Moscow. Part 3.

If we are talking to you directly about the accelerator component, we have been running the Design Factory for three years now, the second module of three, the Design Factory.

This is an unprecedented project. This is when customers from all over Russia come in with briefs directly for the development of various objects. We have, I think, had everything. This is now more than a thousand participants over the whole time, over three years. It's hundreds and hundreds, I think, already we also somewhere around half a thousand requests from companies. A lot of decisions, more than a hundred agreements on further work.

That is, companies see this as an opportunity for realization, take the solution into consideration. Many products are already being produced, taking part in international exhibitions, receiving awards in terms of food, design and packaging. Well, there are many events that simply push not only the industry itself, but also the city's economy to develop, as it is no secret that this project has turned from a regional Moscow project into a federal one. More than 70 regions are already taking part in it. And we planned to talk about this project as an industrial design project, but it didn't work out that way. Today we have environmental projects, communications, graphic design, everything. So we also decided that if there is such a demand, and Moscow as such a center.

So we expanded this project. And it has, first of all, become a federal project. And it has become, probably, about the whole design and we are responding to all the requests that we have. And we invite, first of all, participants.

So if we talk about design, it's really hard to even call it an accelerator project. It is rather a really full-scale, systemic project in the field of design development. In conclusion, I would like to say that if we are talking about the third level, about international

big projects, Moscow organizes the Moscow Week of Interior and Design. It takes place twice a year. If suddenly someone doesn't know, I think, I hope, that everyone already knows about this big mega event.

Be sure to visit, it's very interesting. And there's a big international program there now in this project. We also have the International Fashion Week in Moscow and Fashion Summit BRICS. Also, the international project is aimed at the development of fashion trends. So, I guess that's basically a brief summary of our projects, what we do.
Thank you.