ICY ARCH 2025

ICY ARCH and Innopolis will develop a concept for an international campaign on digitalisation of tourism infrastructure

A strategic meeting of the organisers of the international campaign ArchiTESN 2025, dedicated to innovations in urbanism and digital technologies, was held at Innopolis City Hall. The participants discussed the integration of the tasks of digitalisation of the urban environment with the development of the city's tourism potential. The event was initiated by the REBUS forum and the International Congress of Young Architects MKM ARCH 2025, which will be co-organisers of the project.
The key topic of the talks was the formation of competitive tasks for participants aimed at creating digital solutions for Innopolis infrastructure. Special emphasis was placed on an unconventional approach - combining technology with a tourism cluster. ‘Participants will not only have to offer IT solutions, but also rethink how digital tools can enhance the attractiveness of the city for tourists,’ said Maria Yashenkova, head of the MCM ARCH organising committee.
Kamp will bring together more than 100 young professionals from 25 countries, including BRICS+ and ASEAN states. Half of them will be Russian architects, urbanists and IT-developers, the rest will be foreign participants. They will have to develop projects in three areas:
- Digitalisation of tourist routes (smart navigation systems, AR-guides);
- Creation of interactive urban objects (IoT-sensor-enabled MAFs, digital art installations);
- Optimising tourist flows through Big Data and AI.
‘Participants will face unexpected challenges,’ said Ildar Khuzziatov, Head of the Executive Committee of Innopolis City. - For example, how to turn locations into digital art objects or optimise tourist flows through digital technologies. This will require an interdisciplinary approach’.
The next stage will be the involvement of leading architects, IT developers, representatives of the tourism industry and city administration, developers and manufacturers of urban solutions in the project. The selection of participants will begin in the coming days through an open competition on the MKM ARCH 2025 website.

The Kamp will take place from 1 to 5 July 2025 in Kazan, but the main part of the projects will be adapted for implementation in Innopolis. The programme includes workshops on working with neural networks, lectures on ‘smart cities’ and excursions to technological facilities of the satellite city.
MKM ARCH emphasises that the event will become a testing ground for solutions scalable to other regions of Russia. ‘We are creating an ecosystem where technologies serve not business but people,’ added Yashenkova.

For more details, visit the congress website: https://icyarch.org/