ICY ARCH 2025

Anastasia Sergeevna Rybkina, Deputy General Director, Creative Industries Agency, Moscow. Part 2.

Exporting. Export is the first step towards internationalization. This year we had a big business mission to Thailand. We directly brought everyone the famous movie “The Challenge”, which was filmed in space. This is the world's first movie product that was filmed in outer space. Here again we have such an arch going to the station on the moon, right?

So the theme of space is also one of these key themes for us. I hope all of you have already seen this movie. If you haven't, I highly recommend it. And, of course, in Thailand there was really a lot of interest in this movie.

If we talk about the next step of internationalization and international cooperation, it's co-production. This year we shot an Indian movie with the superstar Indi Vijay. Moscow was just such a location for filming. Now we are also negotiating international co-production in Moscow with other countries. We will find out about that a little later.

And, accordingly, of course, these are international mega-events, for example, an event like the Moscow International Telecinema, which I have already said.

Speaking of the next industry, video games, we are taking the same approach. Next year, the first video game animation cluster is opening in Skolkovo. Of course, the video game animation industry is also a top priority for us, because Russia is a center of development not only for IT solutions, but also for video games. Everyone knows the famous games, Atomic Heart, for example. Of course, it was mostly developed in Moscow before 2022.

That is why we are emphasizing this industry and the first cluster will be opened, but we have already launched a video game factory. Moreover, we have already had the first stream. This is a project in which young developers, indie developers, independent developers develop video game products under the mentorship of mentors and then present them to investors.

We had the first stream just this Sunday (September 2024). And we already have games that will be financed by Russian investors. And, of course, the next step is export. We had a very active last year in terms of international cooperation within video games. We already have export contracts with Indonesia. We also have contracts with companies for mutual publishing with the Republic of Korea. And we are, of course, expanding this list. There are a lot of negotiations going on right now. Business, trade secrets. I cannot disclose all the details, but believe me, we are now very quickly entering the international market with our video game products. It is worth noting that the video game industry is the only creative industry that is 100% focused on international markets. That's important to note, of course.

Well, and of course, I can't leave out our favorite industry of design, fashion design. At the moment we will soon launch a materials center on Ryazansky Prospekt, which will directly present, although now there is already an online platform where you can directly order fabrics from all over the world. So if there are designers among us, interior or fashion designers, then welcome to our platform. You can order a large quantity, we have more than 15 thousand fabric samples already that are available. You can order them directly for your creations, your projects.