‘Posting of commercial strategy of sales and marketing department for architects and designers’.
Session Description:
How do architects and designers sell their services if they very often speak different languages with the customer? Architect and designer about beauty, about convenience and quality materials, the customer about square metres, about cheaper and quicker to build and more expensive to sell, this is if it is a developer, and if it is a private client, ‘I want the best of everything, but to cost little and to be able to live yesterday’? How to be convincing for such customers, but at the same time not to lose the quality of design and future construction? How to extract new sales from the design and construction processes? Our speakers will talk about this, and we will involve the audience in the discussion of these topics.
Moderator: Victor Trishin, business consultant, author of the educational programme ‘Aikido with the Customer’